Dog & Bond in The Sun: Why More Pet Parents Are Baking Treats at Home for Their Dogs

We were thrilled to see Dog & Bond featured in The Sun this past weekend, highlighting a trend that’s reshaping how pet parents celebrate life’s little moments with their dogs. Baking at home for our pups — once a niche idea — has quickly become part of the mainstream, fuelled by the UK’s love of home cooking and the ongoing influence of The Great British Bake Off.

According to industry group UK Pet Food, one in four owners now bake for their pets. At Dog & Bond, we’ve seen this shift firsthand. Pet parents are embracing birthdays, Christmas and gotcha days not just as gifting moments, but as opportunities to create shared experiences and make memories together.

As our founder, Avi Nagel, shared with The Sun:

“The popularity of home baking in the UK – and Bake Off – has spilled over into how people celebrate their pets.

Birthdays, Christmas and gotcha days are becoming times to create shared experiences, and baking treats for your dog is a fun way to do that.

One of our most popular festive products is a gingerbread treat mix with a Christmas tree cutter.”

This rise in bake-at-home dog treats reflects a deeper shift in how we are treating dogs as full members of the family. And just as baking can bring people together, it’s becoming a way for pet parents to slow down, have fun, and bond with their pups.

At Dog & Bond, we make baking simple, joyful and safe by using only natural, dog-friendly ingredients. Our Festive Scrummy Gingerbread Dog Treat Mix — a holiday favourite — includes a reusable Christmas tree cutter and is designed to give pet parents the confidence to bake delicious, wholesome treats without guesswork.

Whether it’s Christmas morning or a quiet Sunday bake session, these little rituals are what make life with dogs so special. We’re delighted to see the media recognising this growing movement and to play a small part in helping families create moments that matter.

If you’d like to try baking for your pup, explore our full collection of make-at-home dog treat mixes and discover the joy of baking together. 🐾